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District Policies

Viewing Policy: BP 1100 – Communication with The Public

BP 1100

Community Relations

Communication with The Public


The San Benito County Board of Education (County Board) recognizes the county’s responsibility to keep the public informed regarding the goals, programs, achievements, and needs of the schools and district and to be responsive to the concerns and interests of the community.  The Superintendent or designee shall establish strategies for effective two-way communications between the county and the public.

The Superintendent or designee shall provide the Count Board and staff with communications protocols and procedures to assist the county in presenting a consistent, unified message. Such protocols and procedures may include, but are not limited to, identification of the spokesperson(s) authorized to speak to the media on behalf of the county, strategies for coordinating communications efforts and activities, and legal requirements pertaining to confidentiality as well as the public’s right to access records.

The Superintendent or designee shall utilize a variety of communications methods in order to provide the public with access to information.  Such methods may include, but are not limited to, district newsletters, web sites, social networking pages or other online communications technologies, direct email communications, mailings, notices sent home with students, recorded telephone messages for parent/guardian information, community forums and public events, news releases, meetings with education reporters, presentations at parent organization meetings, and meetings with representatives of local governments, community organizations, and businesses.

In developing communications strategies, the Superintendent or designee shall take into account the needs of all members of the public, including individuals with disabilities and those whose primary language is not English.

The Superintendent or designee shall ensure that staff members are responsive to requests by parents/guardians or members of the public for information or assistance and may provide staff with professional development in their “customer service” role as needed.

The Superintendent or designee shall provide multiple opportunities for members of the public to give input on district and school issues and operations.  Community members are encouraged to become involved in school activities, participate on district and school committees, provide input at Board meetings, submit suggestions to district staff, and use the district’s complaint procedures as appropriate.

Prohibition Against Mass Mailings at Public Expense

No newsletter or other mass mailing, as defined in Government Code 82041.5 and 2 CCR 18901, shall be sent by the county at public expense if such material aggrandizes one or more Board members.  The name, signature, or photograph of a Board member may be included in such materials only as permitted by 2 CCR 18901.  (Government Code 82041.5, 89001; 2 CCR 18901)

Any newsletter or mass mailing regarding ballot measures, candidates, legislative activities, or any other campaign activities shall be sent and distributed in accordance with law and Board policy.

Comprehensive Communications Plan

As appropriate for each issue, target audiences may include parents/guardians, the media, local governmental agencies, businesses, community organizations and civic groups, postsecondary institutions, health care professionals, child care providers, community leaders, state or federal legislators or agencies, and/or other segments of the public. The plan shall incorporate strategies for effective communications during a crisis or other emergency situation that may arise.



Legal Reference:


7054  Use of district property or funds re: ballot measures and candidates

35145.5  Board meetings, public participation

35172  Promotional activities

38130-38138  Civic Center Act

48980-48985  Parental notifications


54957.5  Meeting agendas and materials

82041.5  Mass mailing

89001  Newsletter or mass mailing


18901  Mass mailings sent at public expense

18901.1  Campaign-related mailings sent at public expense


35.101-35.190  Americans with Disabilities Act






Policy Adopted: 2-9-17